Users of Tightrope Media Systems’ Carousel Digital Signage Software can now integrate with any BrightSign player, extending integration possibilities from singular displays to wide-scale networks.
As part of its strategy to reduce the costs of deploying and managing digital signage networks, Tightrope Media Systems has broadened its integration with BrightSign, a maker of digital signage players, to span its entire product line.
These two companies first announced an integration partnership for digital signage networks back in 2014, citing the technical benefits of merging Tightrope’s content creation and management strengths with the robustness and reliability of BrightSign XD media players.
The central strategy was to minimise the cost of deploying and scaling larger Tightrope Carousel Digital Signage networks by leveraging BrightSign’s hardware affordability.
The partnership was expanded in 2015 to include BrightSign’s XD2 players, which introduced H.264 video streaming support to enhance visual capabilities; faster HTML5 and graphics processing, and features such as media player synchronisation for video walls.
The latest evolution in the partnership extends compatibility to the whole range of BrightSign players. This includes all of the new Series 3 players, including the LS423, designed to deliver a robust and reliable commercial grade player at an affordable price.
“The integration between Tightrope’s recently released Carousel 7.0 Software and the LS423 player echoes the core strategy of partnership – keeping costs manageable for customers,” says Ann Holland, BrightSign’s vice president of marketing. “The small form, commercial-grade LS423 is fully featured to run circles around the competition. It offers HTML5 support, 1080p60 video, H.265 decoding, USB 2.0, and frame-accurate synchronization at only $250 list price.”
Both companies argue that while the LS423 player compatibility is attractive for customers with large deployments of common content, it also offers a low-cost alternative for organisations feeding content to a video wall or central display via a simple streaming application. As with all BrightSign players, the LS423 allows network operators to remotely maintain, monitor and update players from any networked location. Integration with Tightrope ensures all changes are immediately recognised within the Carousel 7.0 user interface, which offers a centralised dashboard to manage all BrightSign players on the network.
“Tightrope and BrightSign have seen great success since coming to market together in 2014, and we continue to attract new customers by giving integrators and end users sensible options for affordable, reliable integrated solutions across content creation, management and playout,” says Eric Henry, president, Tightrope Media Systems. “We anticipate even greater interest from a wider customer base as we broaden our integration strategy to span deployments of any size.”