Westgate Resort & Casino in Las Vegas has deployed Signagelive to enhance its customer engagement, with DCBolt Productions selected as the preferred provider to design, install, commission, manage and create custom content for this ambitious digital signage project.
Over 150 digital signage displays were required, including custom LED screens, 4K video walls, HD displays and projections which were individually controlled and managed by various teams. With Signagelive as the backbone, DCBolt presented a turnkey solution for the digital signage system and delivered a wide range of content including wayfinding, restaurant menus, interactive social media display walls and custom ‘eye candy’ that allows guests to connect with the Westgate brand.
Westgate Resorts is the largest privately owned timeshare resort company in the world and has over 30 properties spanning across North America.
As one of its largest properties, Westgate Las Vegas Resort and Casino serves as a hub for conference-attendees and nightlife seekers, thanks to its location adjacent to the Las Vegas Convention Center and just one block from the Las Vegas Strip. WGLV features a blend of excitement with restaurants, amenities, entertainment and a lively casino, that is also home to the world’s largest Race & Sports Book, featuring the largest indoor LED screen in the world.
The Westgate Las Vegas marketing team wanted to reduce its dependency on printed material and needed a reliable means of communicating key and timely information digitally to guests and staff. The company also needed a way to drive guests to restaurants, the convention center and streamline its campaigns and on-premise promotions for ticketed entertainment and other amenities. This was to be achieved by various means including through custom 3D content/ brand animations, translating static promotional flyers/graphics into motion graphics and via collaboration with the Westgate Marketing team to produce motion graphics based on pre-approved designs/stills.
The brand wanted to promote events, ticket sales and timeshare sales and also needed the ability to create content for multiple resort locations and manage the content centrally, regionally and locally. The client also wanted the ability to launch campaigns instantly as well as increase revenue while decreasing hardware and software costs.
So no small ask and there were key challenges to overcome.
The project needed to provide media server hardware and network to support existing video displays as well as deliver the network infrastructure with security being a key feature. The signage network was also required to be separate from POS. Las Vegas is of course famous as the city that never sleeps and so down time had to be as close to zero as possible. The roll-out of the complete project including the Signagelive network throughout the property, was completed this June 2017.
The project is going to require no small amount of on-going support, 24/7 and more displays are going to be added throughout the year. The company also wants to spread the functionality to its other sites.
Benefits delivered to the client include a decrease in annual software costs by over $10K, remote heartbeat monitoring and notifications minimise downtime, on-going development and responsiveness to feature requests, easier scheduling for promotional content, user activity logs for increased accountability and cloud management which saves time and money.
Devin Wambolt, founder and CEO, DCBolt Productions, says: “We’ve worked with a wide range of digital signage platforms in the past and Signagelive is now our preferred CMS thanks to its versatility, intuitive interface and robust features. It was the obvious choice for Westgate because of its usability and scalability, from single menu screens to property-wide signage, it covers all the bases.”