Allure is all set to join parent company Christie in becoming more active in the European market, with the company officially launching at CineEurope 2017 in Barcelona, Spain.

As a market leader in activating brands, environments, and experiences digitally through a data-driven, advanced content automation platform for digital signage, Allure has previously been exclusive to the US, although now those in the UK and Europe will be able to take advantage of the company’s technology.

Initially introduced in the US at CinemaCon in February 2017, this exclusive software platform from Allure enables exhibitors, retailers and other foodservice operations of any form to drive consumer behavior and revenue by automatically adapting and changing digital content and messages in real-time in response to any number of business-related factors or conditions such as; point-of-sale data, inventory levels, ticket sales, guest demographics, weather feeds, and more. Added to turnkey end-to-end hardware, software and service availability, Allure digital signage solutions and integrations enable cinema operators world-wide to identify revenue opportunities, drive consumer behavior in those directions and improve guest experience simultaneously.

“Our deployments in the US have been thoroughly tested and proven to bring an increase in ROI, so we’re excited to unveil this revolutionary technology to Europe, Middle East, and Africa,” says Craig Chapin, president of Allure. “This automated, data-driven Digital Signage solution leverages multiple data sources and applies pre-established rules customized to the individual circuit to output digital content that drives revenue for exhibitors.”

The 26th edition of CineEurope is expected to bring more than 3000 cinema exhibition and distribution professionals from Europe, Middle East and Africa (EMEA) and the rest of the world to Barcelona to view exclusive content from upcoming theatrical releases, get exposure to the latest cinematic technologies, products, and services, and network with industry professionals.

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