The GRAMMY’s 2017 was Beyoncé’s first performance since announcing her pregnancy. However it wasn’t just the singer’s bump that made her set a memorable one – her holographically-enhanced performance using Holo-Gauze technology and Christie digital projectors also made headlines.
Delivered by live events production specialist PRG, the near-15-minute extravaganza included content created by Beyoncé’s own Parkwood Entertainment management company.
A large highly transparent and reflective 40’ x 22’ Holo-Gauze screen from Holotronica and three 30K Christie Boxer 4K30 projectors produced the holographic magic, delivering 3D visual special effects from Parkwood Entertainment. A second 40’ x 22’ Holo-Gauze and multi- projection/media playback system was utilised for Beyoncé’s rehearsal stage
“I was delighted when we were asked to be a part of another Beyoncé live, televised performance with Holo-Gauze,” says Holo-Gauze inventor and Holotronica owner/CEO Stuart Warren-Hill. “Holo-Gauze is ideal for live events such as this, allowing live performers to be situated behind our near-invisible gauze while visually stunning holographic effects appear to float in front of them. Holo-Gauze makes the seemingly impossible possible.”
“We are again honored to collaborate with Beyonce and her creative team to enable her visually stunning performance at the GRAMMY’s,” comments Dan Hammond, senior account executive, business development for Production Resource Group. “It is inspiring to participate in performing artists and image makers artistic growth as they loom technology in to their crafts and create truly memorable events.”
“We were honoured to be part of this Beyoncé’s GRAMMY performance and are thankful to our partners for including Christie in such an artistically creative project with Beyoncé. The show content was created in 4K which took advantage of the full resolution of the Boxer 4K30,” adds Paul Dumpel, entertainment and events manager, Christie.
PRG and Holotronica had previously worked with Beyoncé and Parkwood Entertainment on the singer’s Tidal X: 1015 performance in 2016.