Logitech is jumping on the 4K bandwagon, with the company officially debuting a 4K webcam, dubbed Logitech BRIO.

Logitech is the first manufacturer to debut a 4K webcam, and it could be a game-changer in the video conferencing marketplace. With the higher resolution picture, users on the receiving end of the call should see clearer than ever. It’s not just about the resolution however, with the new BRIO webcam also supporting HDR and 5x zoom – two features that wouldn’t be possible on current day cameras.

It’s clear that Logitech is targeting business users with this camera. A number of features have been packed in that corporate customers will appreciate, such as support for Windows Hello and other secure infrared-based facial recognition applications.

Discussing the launch of the Logitech BRIO, Scott Wharton, vice president and general manager of Logitech Video Collaboration, notes: “Logitech has been delivering market-leading webcams for 20 years. With BRIO, our goal was to create an elegantly designed, feature-packed webcam that anyone who is the slightest bit serious about video quality will want.

“Logitech BRIO takes webcams to an entirely new level. It’s truly an unparalleled webcam experience, whether you’re using it for business video collaboration, streaming a live event, or recording professional-quality video in 4K.”

BRIO users can select between 65°, 78°, and 90° field of view (FOV) to help ensure their camera is focused only on the area they want others to see. While Logitech’s support of HDR should enable the camera to work as intended in any lighting condition.

Logitech BRIO works with all popular business applications, including Skype for Business and Cisco-compatible certifications, as well as all Logitech Collaboration Programme cloud video partners such as BlueJeans, BroadSoft, Vidyo and Zoom.

“Making do with ‘good enough’ equipment is not a viable solution in today’s business climate,” comments Rob Arnold, industry principal of connected work at Frost and Sullivan.

“At a highly attractive price point, Logitech BRIO delivers advanced functionality for the increasing number of professionals who rely on video communication. Organisations that are equipping their workforce with robust video applications should complete their solutions with premium cameras such as Logitech BRIO.”

“Microsoft is pleased that Logitech has chosen to bring enterprise-grade security with Windows Hello facial recognition to the BRIO webcam,” adds Matt Perry, partner group programme manager at Microsoft.  “By qualifying BRIO with Windows Hello, Logitech is providing its consumer and enterprise customers with a Windows 10 login experience that is secure, password-free and seamless.”

Logitech BRIO is available now. Business customers may purchase BRIO through the Logitech Video Collaboration reseller network, on Amazon.com, or on Logitech.com at a suggested UK retail price of £209.00 inc VAT.

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