Microsoft is taking advantage of the opening day of ISE 2017, with the company officially confirming that the Surface Hub will be available to customers in Europe under a subscription model.
Up until now, those wanting a Surface Hub have had to shell out huge sums of money in order to get one installed. The hardware alone can easily cost £22,000 for the 84in model, while installation will add even more on top of that. Clients will often find it hard to justify such a huge expense in one go – meaning they will simply decide against installing a Surface Hub.
That is until now. Following the launch of Surface as a Service, which allowed businesses to get the Surface PC line-up through a monthly subscription fee, the Surface Hub is now also available through a subscription-based model. Microsoft says it came to the decision because of research from IDC, which suggests that 73% of businesses expect to move to subscription-based IT procurement over the next three years.
Surface Hub as a Service is launching in the UK with Maverick. John Sidwick, VP of Maverick Europe notes: “This service is a real channel game changer for the collaboration market. Many companies offer various forms of leasing; our process will be far more sophisticated and accessible. We will be kicking off this service in partnership with Microsoft this year on a country by country basis to offer Surface Hub as a Service. This will enable resellers to access a subscription model then only have the Hub in place for as long as they need. The successful implementation of this type of program will create a far quicker sales cycle with more sophisticated solutions.”
In addition to Maverick, ALSO has signed up with Microsoft to offer the Surface Hub for a monthly fee. Philipp Grüter, European partner manager, ALSO comments: “Microsoft Surface Hub is a perfect solution for ALSO’s strategy to foster its position as a value added solution provider. Partners are offered numerous complementary services from ALSO like logistics, trainings, installations, network integration or financial services to fulfill their customer needs. This solution presents the perfect opportunity for our resellers to win big projects without jeopardizing their liquidity and be a full solution provider for their customers.”
While the Surface Hub subscription model is the big news to come out of ISE 2017 on day one, Microsoft is also expanding its Surface Hub Try & Buy Program. Beginning February 15, resellers in the UK, Europe, Asia and the US will be able to provide a Surface Hub to a customer for 30 days before requiring a commitment to purchase a larger set of devices. AVI-SPL, AVMI, Carillion, CDW, Feltech, Misco and Viju have signed up to offer the service in the UK, while elsewhere in Europe customers can contact AVMI, Ayno, Bechtle, GMS, Insight Group, Kilchenmann AG, Swiscomm, Techno Trends, Videlio and Viju.