There’s a never-ending stream of alliances and partnerships in the AV industry, so it’s only fitting that another one has been announced just in time for the beginning of 2017. The latest alliance will likely bring music to the ears of installers working in the professional AV market.
It’s called the SDVoE Alliance and it has been formed to standardise the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology that allows software to define AV applications. Some big names have already signed up with AptoVision, Aquantia, Christie Digital, Netgear, Sony and ZeeVee all stating their support.
All AV distribution and processing applications that demand zero-latency, uncompromised video should be able to benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches thus offering cost savings and greater system flexibility and scalability over traditional approaches such as point-to-point extension and circuit-based AV matrix switching.
SDVoE Alliance founding members bring different perspectives to the SDVoE initiative spanning the entire ecosystem with expertise in chipsets (AptoVision, Aquantia), switches and storage (Netgear), and AV end points (Christie Digital, Sony and ZeeVee). The SDVoE Alliance already benefits from over 35 shipping products and numerous installations in healthcare, enterprise, entertainment, hospitality, retail, houses of worship, government, military, industry and security.
“For years we have lived with the idea that ‘AV/IT convergence is coming’,” notes Justin Kennington, president of the SDVoE Alliance. “The SDVoE Alliance and its technology finally provide the platform that is necessary to enable it. Using 10 Gb Ethernet hardware to move video with flawless quality and zero latency is only the beginning. The creation of a software platform enables the development of whole new classes of applications not yet conceived. True convergence is finally here.”
At ISE 2017 the SDVoE Alliance will feature a series of demonstrations highlighting SDVoE technology: a full stack solution for AV over IP, zero-latency 4K60 over standard Ethernet, a complete application development platform, powerful AV processing with simple controls, and 4K60 with HDR.
Free training sessions on deploying zero-latency AV-over-IP systems using SDVoE technology will be held Wednesday, at 12:30, 14:00 or 16:30 in room F002.
Speaking on the launch of the SDVoE Alliance, Toru Suzuki, deputy senior general manager, B2B segment business division, professional solutions and services group, of founding member Sony: “High image quality and low transport latency are both required in B2B field, and we expect SDVoE technology enables ideal AV-over-IP product solution. By incorporating SDVoE’s high bandwidth, processing flexibility and long distance connectivity, our latest displaysystems create immersive experiences more flexibly. We will deliver this solution for industrial product design and manufacturing, theme parks, museums, high-traffic lobbies, corporate boardrooms — any environment requiring realistic simulation. We can now construct display systems more flexibly beyond 4K resolution with free aspect, free layout contents on any size of display output. We are happy to be part of the SDVoE Alliance.”