Engagement and easy updates were key for RealMotion, the technology division of the experiential design studio Float4, which powered a compellingly interactive video wall at the Sofitel Paris Baltimore hotel.
“The goal of this project was to create a perfectly integrated, entertaining, informative and interactive welcome wall that was also an intuitive tool for visitors to engage with and hotel staff to easily manage and update,” says RealMotion Chief Technology Officer Sevan Dalkian. “We achieved this goal by designing an experience that is entirely focused on the end-user from start to finish. Float4’s technical and creative thinkers worked as a team to create an intuitive tool that also complements the aesthetics of a 19th century space.”
“We developed the RealMotion platform as the logical evolution of the design and content generating consulting services that we offer our clients every day. It is a platform that is now being installed at client sites around the world,” says Float4 Co-Founder Alexandre Simionescu.
The RealMotion Interactive Video Wall
The RealMotion interactive video wall system installed at the Sofitel Paris Baltimore hotel predominantly generates real-time content at a 6K resolution that is maximised by the system’s pixel mapping features. RealMotion’s ability to enable real-time compositing allowed Float4 to layer multiple types of media (i.e. HTML5 for interfaces, real-time graphics and high-resolution video for background elements). Layered interactive technology empowered Float4 to combine both motion and multi-touch functionality to create a progressive interactive experience.
The custom content management system enables the hotel staff to customize many aspects of the wall’s content, including the creation of customized itineraries through Paris that can be downloaded on to guests’ mobile phones. A selfie station allows visitors to take pictures and share them with friends directly or more broadly on social media platforms. Live feeds from cameras or television can be processed through RealMotion for events. Remote monitoring allows everyone to be proactive in maintenance operations.
The Impact at Sofitel Paris Baltimore
The interactive video wall installed at the Sofitel Paris Baltimore hotel is designed to compel the attention of arriving guests and initiate a friendly and engaging interaction that is both playful and fun.
Once engaged by the visuals on the wall, guests inevitably touch the wall, triggering a deeper interaction that is difficult to pull away from. The wall features artworks that attract guest attention and respond to their movements, a photo booth, and a virtual concierge, where guests can explore Paris.
Hotel staff can log on to the content management system and help create a path through Paris that lasts two hours, based on the guest’s interests. The path can also be downloaded to the guest’s smartphone for added convenience.