Sony is launching a brand new cinema projector at CinemaCon, with the company’s next-generation prototype boasting a 4K resolution and a laser projection system.

Barco and Christie have both been quicker to launch laser phosphor projectors to the cinema market, with Sony opting to hold-out until the technology matured. With several of the company’s home cinema products now boasting laser technology, it seems that Sony is finally ready to offer it on a commercial cinema model.

CinemaCon delegates will have the opportunity to experience the new projector from Tuesday through Thursday, with demonstrations being held hourly in Pompeian Ballroom I – Promenade Level. Sessions are open to all trade show visitors, and now prior booking is required.

The next-generation 4K RGB laser projection system is currently only available in prototype form, but visitors will get a good idea as to how the production unit will function. That includes support for high dynamic range (HDR) and wide colour gamut (WCG) imagery, It also features a unique optical system that simultaneously displays two 4K resolution images through a single lens: this allows cinemagoers to enjoy smooth, easy-on-the-eye 3D screenings. This 3D system even works on existing silver screens with minimal or no speckle.

Laser technology will be popular for some cinema chains, due to the increased lifetime of the light source and the better-quality imagery. The projectors are typically priced higher than their Xenon-based alternatives, however. Sony is yet to announce pricing for its latest model.

“We’ve always insisted we’re going to do laser right, and at the right time” says David McIntosh, vice president, Sony Digital Cinema 4K Solutions for Europe and the Americas.

“In a post-VPF world, laser projection is a major investment for any theatre owner. If you’ve been holding out for the economics and technical performance of laser to stack up, now’s definitely the time for a second look and we know our customers will be genuinely impressed with what they see from us this year at CinemaCon.”

All audio solutions for the Sony laser demonstrations during CinemaCon are being provided by Alcons Audio.

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