Virgin opened its first hotel earlier this year, with the company choosing Chicago for the launch.

Now details about the hotels A/V equipment are finally coming to light, with Symetrix’s Symnet Radius 12×8 open architecture Dante-scalable DSP being selected to handle audio routing and processing across multiple entertainment and relaxation areas.

New York-based El Media Group was put in charge of designing and installing the audio systems in these spaces, with the company deciding that Symetrix’s system was best suited for what Virgin needed.

“The brief was pretty simple – essentially, to deliver extremely high quality sound for both background and foreground music, including DJ sets,” says Ernie Lake, co-founder and chief creative officer at EL Media Group.

“In terms of the audio processing, we needed to be able to operate three independent zones within the same space – but also combine them into one when required. Having used Symetrix equipment extensively in the past, we knew that the SymNet Radius 12×8 processor would be ideal for this task.”

Entrance to Virgin Hotels in Chicago

The SymNet Radius also boasts a sizeable input count, which was supposedly another important factor when it came to choosing A/V equipment.

It is not alone however, with Symetrix’s ARC-2e wall panel remote, Lab.gruppen C series amplifiers and loudspeakers from Community Professional, On Point Audio and Tannoy all part of the A/V equipment used in Virgin’s first hotel.

“It’s a very powerful but simple-to-use set-up that really accommodates our client’s needs,” says Ernie.

“SymNet Radius is absolutely integral to the design, and I am also pleased to report that this marks our first-ever Dante implementation. It works flawlessly and the programming was a breeze.”

More from Symetrix

Audio-Technica Europe Becomes Symetrix Distributor for Turkey

Commercial Integrator Europe Q&A: Craig Richardson, Vice-President of Global Sales, Symetrix


Share This