Tripleplay can often be found in sporting stadiums worldwide, with its expertise having lead to the company receiving a Sports Technology Award. Now the company can add yet another stadium to its list – as its technology can now be found at the home of Cardiff City FC.
Cardiff City FC has invested heavily in brand new facilities for its supporters to enjoy. The new facilities include digital signage for interacting with fans, as well as IPTVs.
Cardiff City’s head of TV & video services, Jamie De Cruz comments: “We visited a number of clubs around the country and were impressed by the digital signage and IPTV we saw at places like the Etihad Stadium, Stamford Bridge and New York Stadium. As such, we decided to engage with their technology partner, Tripleplay.”
Tripleplay worked alongside Cardiff City’s Stadium tenants and partners, Ricoh, to design a solution that could fit the club’s budget and match the experience fans at much larger clubs, like Chelsea and Manchester City have.
In the end the club and integrator decided to install over 150 screens around the stadium. All of those screens are connected to the TriplePlay platform for communicating with supporters through various means. The digital signage and IPTV displays placed around the stadium can be used to showcase match footage, advertiser or just general information.
“As well as delivering content to TVs in reception areas, corporate boxes and hospitality suites, we have been able to create nine fan zones around the stadium concourses,” Jamie continues. “There, we stream in-house content and live match footage through large projectors and arrange special events for fans to take part in.”
The club’s fan engagement manager, Amy McNiven, sees the fan zones in particular as a vital match day resource.
She reflects: “Through Tripleplay and our fan zones we have been able to better engage with our supporters, providing them with a focal point on match day to spend time with friends before a game, at half time and after the match.
“The in-house content we deliver gives them added value, shows we’re going beyond expectation to improve their experience and also allows them to make the most of their time while they are with us at Cardiff City Stadium.”
The solution that TriplePlay came up with for Cardiff City already works with the stadium’s existing technology. It was also praised by staff members for being easy to use.
Jamie notes: “The Tripleplay solution requires very little management on a match day; it is very reliable and allows us to focus on our core tasks and responsibilities.
“Through it we can deliver our Statzone content, in-house Cardiff City TV productions, live match streams and sponsor messages.”
Return on Investment Achieved
In addition to improving the fan experience, the Tripleplay platform has allowed Cardiff City to generate additional revenue streams and achieve a return on investment in a very short time frame.
Cardiff City FC CEO, Ken Choo, has been delighted with the impact of the Tripleplay technology.
He comments: “By partnering with Tripleplay we knew we had tried, tested and trusted technology and have not been let down.
“We achieved a return on investment within three months, allowing us to create a new revenue stream for the seasons ahead and to focus more on the fan experience and in engaging our supporters.”
Having a high quality IPTV and digital signage solution has also helped Cardiff City schedule post-match events at its stadium. As such, they are able to entice fans into staying behind after a game to watch televised live sports events, thus maximising the revenue generation opportunity a match day can offer.
Whilst delivering content to 150 screens in its stadium, Cardiff City also uses the technology at its four ‘House of Sport’ complexes, its first team training centre, academy base and Foundation, representing a club-wide implementation and solution that benefits all members of its staff.
In summary, Jamie De Cruz says: “We and our colleagues at Ricoh have been delighted with Tripleplay and the partnership we have with them. We look forward to expanding the system and further enhancing our offering in the future.”
Cardiff City FC’s digital signage and IPTV solution uses Tripleplay software – delivered around the stadium to Sony TVs via Amino Set Top Boxes from a HP ML350 Serve – and in ‘fan zones’ to Ricoh Projectors via Amino Set Top Boxes. Integration was completed by Ricoh Wales in partnership with Clear VC.